Inside Rapha Racing Ltd.'s Marketing Machine That Helped Make Cycling Cool
Caricature souvenir mugs depicting famous professional cyclists sit on a shelf in the cafe area at the Rapha Racing Ltd. cycle club on Brewer Street in London, U.K., on Tuesday, Nov. 8, 2016. To keep ahead of the competition, Rapha Chief Executive Officer Simon Mottram says he wants to take cycling from its current status as an almost-fringe pursuit to something far more mainstreamand sell many more $385 riding jackets and $800 leather "race bags" in the process. Photographer: Chris Ratcliffe/Bloomberg via Getty Images
PURCHASE A LICENSE
How can I use this image?
€300.00
EUR
Getty ImagesInside Rapha Racing Ltd.'s Marketing Machine That Helped Make Cycling..., News Photo
Inside Rapha Racing Ltd.'s Marketing Machine That Helped Make Cycling... Get premium, high resolution news photos at Getty ImagesProduct #:628701246
Inside Rapha Racing Ltd.'s Marketing Machine That Helped Make Cycling... Get premium, high resolution news photos at Getty ImagesProduct #:628701246€475€115
Getty Images
In stockDETAILS
Restrictions:
Contact your local office for all commercial or promotional uses.For editorial use only. Additional clearance required for commercial or promotional use, contact your local office for assistance. Any commercial or promotional use of Bloomberg content requires Bloomberg's prior written consent.
Credit:
Editorial #:
628701246
Collection:
Bloomberg
Date created:
November 08, 2016
Upload date:
License type:
Release info:
Not released. More information
Source:
Bloomberg
Object name:
UK RAPHA
Max file size:
4000 x 2712 px (13.33 x 9.04 in) - 300 dpi - 3 MB
- Athleisure,
- Bicycle,
- Business Finance and Industry,
- Cafe,
- Caricature,
- Casual Clothing,
- Clothing,
- Cycle - Vehicle,
- Cycling,
- Cyclist,
- Economy,
- Europe,
- Finance and Economy,
- Geographical Locations,
- London - England,
- Merchandise,
- Mug,
- Price,
- Rapha - Brand-name,
- Representing,
- Retail,
- Shelf,
- Sitting,
- Souvenir,
- Sports Clothing,
- UK,